Another Long-time Graphics Leader Leaves AMD
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[i][font="Verdana, Tahoma,"]Just weeks after AMD's CTO of graphics Eric Demers left the company to pursue other opportunities, the company's Director of the Client Technology Unit, [/font][url="http://www.linkedin.com/in/godfreycheng"]Godfrey Cheng[/url][font="Verdana, Tahoma,"], has also jumped ship after serving 12 years.[/font][/i]
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[font="Verdana, Tahoma,"][b][i]The reasons for his departure is officially unknown, but he follows another former ATI employee (Demers). Rumor has it that he parted ways with AMD because it became clear the company wasn't going to follow Rick Bergman's ideas for how to best leverage AMD's graphics and APU assets. AMD has reportedly acknowledged the departure, and understands the possible concern for his timing after the launch of the GTX 680 and Demer's departure earlier this year.[/i][/b][/font]
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[/i][/b][/font][left][font="Verdana, Tahoma,"][size="2"]WOW, If you look at his credentials they are losing an even better Engineer...after seeing that you wonder how long the bleed is going to last[/size][/font][/left][left][font="Verdana, Tahoma,"] [/font][/left][left][font="Verdana, Tahoma,"][size="2"]It doesn't sound like AMD staff are not enthused with the new direction from the new CEO.. maybe they are seeing the early stages of a failing company - poor management[/size][/font][/left][left][b]
[/b][/left][left][b]
[/b][/left][left][b]Story at [url="http://www.tomshardware.com/news/AMD-ATI-All-In-Wonder-Llano-Godfrey-Cheng,15189.html"]Tom's Hardware[/url][/b][/left][left][font="Verdana, Tahoma,"] [/font][/left]
Just weeks after AMD's CTO of graphics Eric Demers left the company to pursue other opportunities, the company's Director of the Client Technology Unit, Godfrey Cheng, has also jumped ship after serving 12 years.

....





The reasons for his departure is officially unknown, but he follows another former ATI employee (Demers). Rumor has it that he parted ways with AMD because it became clear the company wasn't going to follow Rick Bergman's ideas for how to best leverage AMD's graphics and APU assets. AMD has reportedly acknowledged the departure, and understands the possible concern for his timing after the launch of the GTX 680 and Demer's departure earlier this year.











WOW, If you look at his credentials they are losing an even better Engineer...after seeing that you wonder how long the bleed is going to last
It doesn't sound like AMD staff are not enthused with the new direction from the new CEO.. maybe they are seeing the early stages of a failing company - poor management






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#1
Posted 04/03/2012 03:58 AM   
Big question is when are they going to get big names to replace these people, or are they. GCN is a big step in the right direction (bigger than the 680 was by far, let's be real, it fails at computational stuff HARD, and isn't that big of an improvement over Fermi compared to what we were expecting). You have to wonder who the genius is that came up with GCN... was it one of these dudes that's left, or is it someone they plan to up in position to fill in the blanks? I don't like AMD's CEO though, he seems to be a bit of a bad leader thus far.

I can understand them wanting to gear more towards the mobile market, but they need to stay relevant in all 3 markets they're invested in in order to try and make a profit again.
Big question is when are they going to get big names to replace these people, or are they. GCN is a big step in the right direction (bigger than the 680 was by far, let's be real, it fails at computational stuff HARD, and isn't that big of an improvement over Fermi compared to what we were expecting). You have to wonder who the genius is that came up with GCN... was it one of these dudes that's left, or is it someone they plan to up in position to fill in the blanks? I don't like AMD's CEO though, he seems to be a bit of a bad leader thus far.



I can understand them wanting to gear more towards the mobile market, but they need to stay relevant in all 3 markets they're invested in in order to try and make a profit again.



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#2
Posted 04/03/2012 06:03 AM   
first of all we don't know if GTX680 fails
it's different architecturally...

after reading Folding forum - it's only recognizing 1 of the 4 clusters...ie 384 cuda cores(acts like a 560) - so that's why the opencl test and F@H is bad

until software that understands the architecture to fully utilize it's potential is made...we won't know

so don't make assumptions on new architecture


as for AMD there has been 3 major defections (2 top dogs engineers) responsible for much of AMD and ATI's success including the latest APU line and GPU line

honestly a major loss...you don't dismiss or loss staff responsible for your successes on a whim...it's poor management style

to lose them means the CEO is butting heads with staff and turning the working enviroment hostile...and pointing them in a direction they feel will lead them into uncertain territory or lead to hardware not as successful
these are people that have made the company a huge success with the latest line of GPU's and APU's

ignoring their advice or counsel if foolish...and losing them even more so


more news here (with another employee-involved with opteron CPU's)...that two in one day
[url="http://hothardware.com/News/Another-AMD-Executive-Heads-Off-To-Greener-Pastures/"]http://hothardware.c...eener-Pastures/[/url]
first of all we don't know if GTX680 fails

it's different architecturally...



after reading Folding forum - it's only recognizing 1 of the 4 clusters...ie 384 cuda cores(acts like a 560) - so that's why the opencl test and F@H is bad



until software that understands the architecture to fully utilize it's potential is made...we won't know



so don't make assumptions on new architecture





as for AMD there has been 3 major defections (2 top dogs engineers) responsible for much of AMD and ATI's success including the latest APU line and GPU line



honestly a major loss...you don't dismiss or loss staff responsible for your successes on a whim...it's poor management style



to lose them means the CEO is butting heads with staff and turning the working enviroment hostile...and pointing them in a direction they feel will lead them into uncertain territory or lead to hardware not as successful

these are people that have made the company a huge success with the latest line of GPU's and APU's



ignoring their advice or counsel if foolish...and losing them even more so





more news here (with another employee-involved with opteron CPU's)...that two in one day

http://hothardware.c...eener-Pastures/



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#3
Posted 04/03/2012 06:57 AM   
[quote name='Honey Badger' date='02 April 2012 - 11:03 PM' timestamp='1333433006' post='1391292']
Big question is when are they going to get big names to replace these people, or are they. GCN is a big step in the right direction (bigger than the 680 was by far, let's be real, it fails at computational stuff HARD, and isn't that big of an improvement over Fermi compared to what we were expecting). You have to wonder who the genius is that came up with GCN... was it one of these dudes that's left, or is it someone they plan to up in position to fill in the blanks? I don't like AMD's CEO though, he seems to be a bit of a bad leader thus far.

I can understand them wanting to gear more towards the mobile market, but they need to stay relevant in all 3 markets they're invested in in order to try and make a profit again.
[/quote]


LOL

Yes the GTX680 is "failing hard"- that is why every review site in the free world said it just made the 7970 irrelevant. /rolleyes.gif' class='bbc_emoticon' alt=':rolleyes:' />

As for Godfrey, he's just joing the mass exodus:

[url="http://www.fudzilla.com/home/item/26544-amd-corp-vp-and-gm-of-server-products-leaves"]http://www.fudzilla.com/home/item/26544-amd-corp-vp-and-gm-of-server-products-leaves[/url]

There won't be high end ATi cards or AMD CPUs in years to come is my guess. You don't see this kind run for the doors unless there's a major shake up under way. The odds that the cause is "we had a wealth of uber talented interns we needed to promote" are about a billion to one, and the odds the best people in the industry are knocking on AMDs door these days and displacing their best are about two billion to one. It's not the vehicle you'd tie your family fortunes to- even if the 7970 runs folding at home better and Beefdozers run Winzip better. /confused.gif' class='bbc_emoticon' alt=':confused:' />

R.I.P. AMD/ATi as we know it.
[quote name='Honey Badger' date='02 April 2012 - 11:03 PM' timestamp='1333433006' post='1391292']

Big question is when are they going to get big names to replace these people, or are they. GCN is a big step in the right direction (bigger than the 680 was by far, let's be real, it fails at computational stuff HARD, and isn't that big of an improvement over Fermi compared to what we were expecting). You have to wonder who the genius is that came up with GCN... was it one of these dudes that's left, or is it someone they plan to up in position to fill in the blanks? I don't like AMD's CEO though, he seems to be a bit of a bad leader thus far.



I can understand them wanting to gear more towards the mobile market, but they need to stay relevant in all 3 markets they're invested in in order to try and make a profit again.







LOL



Yes the GTX680 is "failing hard"- that is why every review site in the free world said it just made the 7970 irrelevant. /rolleyes.gif' class='bbc_emoticon' alt=':rolleyes:' />



As for Godfrey, he's just joing the mass exodus:



http://www.fudzilla.com/home/item/26544-amd-corp-vp-and-gm-of-server-products-leaves



There won't be high end ATi cards or AMD CPUs in years to come is my guess. You don't see this kind run for the doors unless there's a major shake up under way. The odds that the cause is "we had a wealth of uber talented interns we needed to promote" are about a billion to one, and the odds the best people in the industry are knocking on AMDs door these days and displacing their best are about two billion to one. It's not the vehicle you'd tie your family fortunes to- even if the 7970 runs folding at home better and Beefdozers run Winzip better. /confused.gif' class='bbc_emoticon' alt=':confused:' />



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#4
Posted 04/03/2012 12:14 PM   
[quote name='Xavier Zepherios' date='03 April 2012 - 02:57 AM' timestamp='1333436260' post='1391296']
first of all we don't know if GTX680 fails
it's different architecturally...
[/quote]
As far as GPGPU/compute is concerned I don't think its too early to say GK104 is not going to meet expectations relative to previous "flagship" SKUs. While the compute details in launch reviews were scarce, reviews made it clear that the only way Nvidia was able to increase perf/mm^2 and perf/w was to cut out much of what made their previous GPUs so well suited for GPGPU. The biggest cuts were to the schedulers and amount of programmable hardware on the GPU itself in favor of more fixed function hardware on the GPU (ie. non-programmable) while leaning more on a software scheduler (drivers).

I think the results did pay off handsomely in GK104 with nearly 3x shaders and less instruction overhead, but the cost was most likely GPGPU performance. I'm really interested in seeing how these changes benefit future parts or if they will be reversed in a GPGPU-centric ASIC like GK110. But what I really want to see is a full-blown 6B transistor part for gaming that essentially doubles GK104 without adding any GPGPU bloat. :D

In any case, I think we will know more about Kepler and its GPGPU capabilities, along with GK100/110 sometime around Diablo 3's release in mid-May at Nvidia's GPU Tech. Conference.

As for the story in the OP, I never much cared for Godfrey Cheng after he made a series of extremely dishonest comments regarding GPU physics while downplaying Nvidia's efforts with PhysX. I personally think AMD cut some of the wrong people (engineers for their best product, GPUs), only now are they finally getting around to axing the dishonest marketing people like Huddy, Cheng. Hopefully Chris Hook and Dave Erskine are next on the way out.
[quote name='Xavier Zepherios' date='03 April 2012 - 02:57 AM' timestamp='1333436260' post='1391296']

first of all we don't know if GTX680 fails

it's different architecturally...



As far as GPGPU/compute is concerned I don't think its too early to say GK104 is not going to meet expectations relative to previous "flagship" SKUs. While the compute details in launch reviews were scarce, reviews made it clear that the only way Nvidia was able to increase perf/mm^2 and perf/w was to cut out much of what made their previous GPUs so well suited for GPGPU. The biggest cuts were to the schedulers and amount of programmable hardware on the GPU itself in favor of more fixed function hardware on the GPU (ie. non-programmable) while leaning more on a software scheduler (drivers).



I think the results did pay off handsomely in GK104 with nearly 3x shaders and less instruction overhead, but the cost was most likely GPGPU performance. I'm really interested in seeing how these changes benefit future parts or if they will be reversed in a GPGPU-centric ASIC like GK110. But what I really want to see is a full-blown 6B transistor part for gaming that essentially doubles GK104 without adding any GPGPU bloat. :D



In any case, I think we will know more about Kepler and its GPGPU capabilities, along with GK100/110 sometime around Diablo 3's release in mid-May at Nvidia's GPU Tech. Conference.



As for the story in the OP, I never much cared for Godfrey Cheng after he made a series of extremely dishonest comments regarding GPU physics while downplaying Nvidia's efforts with PhysX. I personally think AMD cut some of the wrong people (engineers for their best product, GPUs), only now are they finally getting around to axing the dishonest marketing people like Huddy, Cheng. Hopefully Chris Hook and Dave Erskine are next on the way out.

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#5
Posted 04/03/2012 12:44 PM   
well we know where some of them are going


[b][size="4"][color="#4169e1"]Samsung Hires AMD Server Chip Specialists to Build ARM Server Offerings.[/color][/size][/b]
[font="Tahoma, Arial, Helvetica, Geneva, sans-serif"][left][b]Samsung to Rival AMD, Intel with ARM System-on-Chips[/b][/left][/font]


[url="http://www.xbitlabs.com/news/cpu/display/20120403115803_Samsung_Hires_AMD_Server_Chip_Specialists_to_Build_ARM_Server_Offerings.html"]http://www.xbitlabs...._Offerings.html[/url]
well we know where some of them are going





Samsung Hires AMD Server Chip Specialists to Build ARM Server Offerings.

Samsung to Rival AMD, Intel with ARM System-on-Chips






http://www.xbitlabs...._Offerings.html



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#6
Posted 04/04/2012 03:33 AM   
[quote name='Brian_S' date='03 April 2012 - 05:44 PM' timestamp='1333455251' post='1391372']
LOL

Yes the GTX680 is "failing hard"- that is why every review site in the free world said it just made the 7970 irrelevant. /rolleyes.gif' class='bbc_emoticon' alt=':rolleyes:' />

[/quote]

You really like to take everything out of context don't you? She said, the GTX 680 fails hard in compute environments...can you provide a SINGLE link to the contrary (i.e. show that it soundly beats the HD 7970 in computational work).
[quote name='Brian_S' date='03 April 2012 - 05:44 PM' timestamp='1333455251' post='1391372']

LOL



Yes the GTX680 is "failing hard"- that is why every review site in the free world said it just made the 7970 irrelevant. /rolleyes.gif' class='bbc_emoticon' alt=':rolleyes:' />







You really like to take everything out of context don't you? She said, the GTX 680 fails hard in compute environments...can you provide a SINGLE link to the contrary (i.e. show that it soundly beats the HD 7970 in computational work).

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#7
Posted 04/04/2012 04:57 AM   
" [color="#FFFFFF"][font="arial, verdana, tahoma, sans-serif"][size="2"]There won't be high end ATi cards or AMD CPUs in years to come is my guess. You don't see this kind run for the doors unless there's a major shake up under way. The odds that the cause is "we had a wealth of uber talented interns we needed to promote" are about a billion to one, and the odds the best people in the industry are knocking on AMDs door these days and displacing their best are about two billion to one. It's not the vehicle you'd tie your family fortunes to- even if the 7970 runs folding at home better and Beefdozers run Winzip better.[/size][/font][/color][color="#FFFFFF"][font="arial, verdana, tahoma, sans-serif"][size="2"].P. AMD/ATi as we know it. "[/size][/font][/color]
[color="#FFFFFF"][font="arial, verdana, tahoma, sans-serif"] [/font][/color]
[color="#FFFFFF"][font="arial, verdana, tahoma, sans-serif"][size="2"]Sad but true , it all comes down to numbers anymore , somethings change forever , not for better for sure . I have seen this sort of thing happen countless times . Conflict of interest ? possibly [/size][/font][/color]
[color="#FFFFFF"][font="arial, verdana, tahoma, sans-serif"] [/font][/color]
[color="#FFFFFF"][font="arial, verdana, tahoma, sans-serif"][size="2"]Stalks[/size][/font][/color]
" There won't be high end ATi cards or AMD CPUs in years to come is my guess. You don't see this kind run for the doors unless there's a major shake up under way. The odds that the cause is "we had a wealth of uber talented interns we needed to promote" are about a billion to one, and the odds the best people in the industry are knocking on AMDs door these days and displacing their best are about two billion to one. It's not the vehicle you'd tie your family fortunes to- even if the 7970 runs folding at home better and Beefdozers run Winzip better..P. AMD/ATi as we know it. "



Sad but true , it all comes down to numbers anymore , somethings change forever , not for better for sure . I have seen this sort of thing happen countless times . Conflict of interest ? possibly



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#8
Posted 04/04/2012 07:55 AM   
[quote name='Ultimate PC Man' date='03 April 2012 - 09:57 PM' timestamp='1333515453' post='1391761']
You really like to take everything out of context don't you? She said, the GTX 680 fails hard in compute environments...can you provide a SINGLE link to the contrary (i.e. show that it soundly beats the HD 7970 in computational work).
[/quote]

I don't know that I need to.
Could be NVIDIA made a choice to make the 680 a gaming card, and that their compute cards will be the Quadro line.

Could be the drivers aren't optimized for compute yet.

Either way, I don't use compute, professionals don't use consumer cards for compute, so IMHO if consumer level victory is all you have, ruh roh.

Apparently others feel the same- try to buy a GTX680. As soon as they come in stock they sell out instantly, and have since launch. Everywhere.

Now try to buy one of those compute leading 7970s. Buy as many as you like, any brand, anywhere.

If NVIDIA truly did optimize for gaming at the expense of compute, looks like they made the right choice as their products are selling out and their key personnel aren't running screaming for the doors.
[quote name='Ultimate PC Man' date='03 April 2012 - 09:57 PM' timestamp='1333515453' post='1391761']

You really like to take everything out of context don't you? She said, the GTX 680 fails hard in compute environments...can you provide a SINGLE link to the contrary (i.e. show that it soundly beats the HD 7970 in computational work).





I don't know that I need to.

Could be NVIDIA made a choice to make the 680 a gaming card, and that their compute cards will be the Quadro line.



Could be the drivers aren't optimized for compute yet.



Either way, I don't use compute, professionals don't use consumer cards for compute, so IMHO if consumer level victory is all you have, ruh roh.



Apparently others feel the same- try to buy a GTX680. As soon as they come in stock they sell out instantly, and have since launch. Everywhere.



Now try to buy one of those compute leading 7970s. Buy as many as you like, any brand, anywhere.



If NVIDIA truly did optimize for gaming at the expense of compute, looks like they made the right choice as their products are selling out and their key personnel aren't running screaming for the doors.

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#9
Posted 04/04/2012 12:02 PM   
[quote name='Brian_S' date='04 April 2012 - 06:02 AM' timestamp='1333540925' post='1391859']
I don't know that I need to.
Could be NVIDIA made a choice to make the 680 a gaming card, and that their compute cards will be the Quadro line.

Could be the drivers aren't optimized for compute yet.

Either way, I don't use compute, professionals don't use consumer cards for compute, so IMHO if consumer level victory is all you have, ruh roh.

Apparently others feel the same- try to buy a GTX680. As soon as they come in stock they sell out instantly, and have since launch. Everywhere.

Now try to buy one of those compute leading 7970s. Buy as many as you like, any brand, anywhere.

If NVIDIA truly did optimize for gaming at the expense of compute, looks like they made the right choice as their products are selling out and their key personnel aren't running screaming for the doors.
[/quote]

Pretty sure that's because NVidia has nowhere near enough stock to meet demand, whereas AMD does indeed have plenty of stock. The GTX 680 hasn't even been in stock at Newegg at all since release day as far as I know. That points to a lack of supply. I'd love to see 680 vs. 7970 sales numbers, I'm betting the 7970 would win... because the 680 is never in stock anywhere. O_O
[quote name='Brian_S' date='04 April 2012 - 06:02 AM' timestamp='1333540925' post='1391859']

I don't know that I need to.

Could be NVIDIA made a choice to make the 680 a gaming card, and that their compute cards will be the Quadro line.



Could be the drivers aren't optimized for compute yet.



Either way, I don't use compute, professionals don't use consumer cards for compute, so IMHO if consumer level victory is all you have, ruh roh.



Apparently others feel the same- try to buy a GTX680. As soon as they come in stock they sell out instantly, and have since launch. Everywhere.



Now try to buy one of those compute leading 7970s. Buy as many as you like, any brand, anywhere.



If NVIDIA truly did optimize for gaming at the expense of compute, looks like they made the right choice as their products are selling out and their key personnel aren't running screaming for the doors.





Pretty sure that's because NVidia has nowhere near enough stock to meet demand, whereas AMD does indeed have plenty of stock. The GTX 680 hasn't even been in stock at Newegg at all since release day as far as I know. That points to a lack of supply. I'd love to see 680 vs. 7970 sales numbers, I'm betting the 7970 would win... because the 680 is never in stock anywhere. O_O



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#10
Posted 04/04/2012 02:41 PM   
7970 has also been available for almost 3 months, when it was first released it was also impossible to find in stock for more than a few minutes at a time for the first month or so. Obviously demand has softened for the 7970 after the 680 launched, but to compare 680 and 7970 availability as of today as some meaningful metric of overall product success would be inaccurate at best and disingenuous at worst.

Let's see what GTX 680 supply looks like in a month or two from now before we start drawing parallels because honestly, the buying frenzy is not much different than what occurred for the last few major product launches with the GTX 470/480 or 570/580. We'll see if supply/demand for the 680 cools like the 480/7970 after a month or so or if it remains hard to find for 2-3 months like the 570/580 (bolstered by the holiday season).
7970 has also been available for almost 3 months, when it was first released it was also impossible to find in stock for more than a few minutes at a time for the first month or so. Obviously demand has softened for the 7970 after the 680 launched, but to compare 680 and 7970 availability as of today as some meaningful metric of overall product success would be inaccurate at best and disingenuous at worst.



Let's see what GTX 680 supply looks like in a month or two from now before we start drawing parallels because honestly, the buying frenzy is not much different than what occurred for the last few major product launches with the GTX 470/480 or 570/580. We'll see if supply/demand for the 680 cools like the 480/7970 after a month or so or if it remains hard to find for 2-3 months like the 570/580 (bolstered by the holiday season).

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#11
Posted 04/04/2012 05:05 PM   
[quote name='chiz' date='04 April 2012 - 10:05 AM' timestamp='1333559122' post='1391968']
7970 has also been available for almost 3 months, when it was first released it was also impossible to find in stock for more than a few minutes at a time for the first month or so. Obviously demand has softened for the 7970 after the 680 launched, but to compare 680 and 7970 availability as of today as some meaningful metric of overall product success would be inaccurate at best and disingenuous at worst.

Let's see what GTX 680 supply looks like in a month or two from now before we start drawing parallels because honestly, the buying frenzy is not much different than what occurred for the last few major product launches with the GTX 470/480 or 570/580. We'll see if supply/demand for the 680 cools like the 480/7970 after a month or so or if it remains hard to find for 2-3 months like the 570/580 (bolstered by the holiday season).
[/quote]

Let's try to get back to talking about the topic, or let the thread sink.

So is anyone who used to work at ATi that we've ever heard of still there? Or have they all left for greener pastures?
[quote name='chiz' date='04 April 2012 - 10:05 AM' timestamp='1333559122' post='1391968']

7970 has also been available for almost 3 months, when it was first released it was also impossible to find in stock for more than a few minutes at a time for the first month or so. Obviously demand has softened for the 7970 after the 680 launched, but to compare 680 and 7970 availability as of today as some meaningful metric of overall product success would be inaccurate at best and disingenuous at worst.



Let's see what GTX 680 supply looks like in a month or two from now before we start drawing parallels because honestly, the buying frenzy is not much different than what occurred for the last few major product launches with the GTX 470/480 or 570/580. We'll see if supply/demand for the 680 cools like the 480/7970 after a month or so or if it remains hard to find for 2-3 months like the 570/580 (bolstered by the holiday season).





Let's try to get back to talking about the topic, or let the thread sink.



So is anyone who used to work at ATi that we've ever heard of still there? Or have they all left for greener pastures?

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#12
Posted 04/04/2012 05:48 PM   
Though I am staying with NVidia ( They have never let me down ) I got to give props to ATI in this case , they have been beating NVidia out of the gate lately ... In my book - smooth gameplay without issues is more important than frame rates , though I do want playable frame rates in gaming , the cards ability to adapt to different circumstances , TDP , and of course Eye Candy is always nice . I guess we will really get a good looksy as drivers mature . So what is up with new big dog on the horizon ? the 7 series already ?

Stalks
Though I am staying with NVidia ( They have never let me down ) I got to give props to ATI in this case , they have been beating NVidia out of the gate lately ... In my book - smooth gameplay without issues is more important than frame rates , though I do want playable frame rates in gaming , the cards ability to adapt to different circumstances , TDP , and of course Eye Candy is always nice . I guess we will really get a good looksy as drivers mature . So what is up with new big dog on the horizon ? the 7 series already ?



Stalks

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#13
Posted 04/05/2012 04:09 AM   
[quote name='Brian_S' date='04 April 2012 - 05:32 PM' timestamp='1333540925' post='1391859']
I don't know that I need to.
Could be NVIDIA made a choice to make the 680 a gaming card, and that their compute cards will be the Quadro line.

Could be the drivers aren't optimized for compute yet.

Either way, I don't use compute, professionals don't use consumer cards for compute, so IMHO if consumer level victory is all you have, ruh roh.

Apparently others feel the same- try to buy a GTX680. As soon as they come in stock they sell out instantly, and have since launch. Everywhere.

Now try to buy one of those compute leading 7970s. Buy as many as you like, any brand, anywhere.

If NVIDIA truly did optimize for gaming at the expense of compute, looks like they made the right choice as their products are selling out and their key personnel aren't running screaming for the doors.
[/quote]
I wasn't saying that the 680 is a bad card, I only pointed out that you took everything out of context. Your "doesnt matter" comment doesnt matter, because the point wasnt whether it matters or not, the point was appropriate use of statements.

Selling out? How many have reached the markets? Not many. I cant find a single GTX 680 listed in local shops/ Indian etailers FYI (local magazines and sites have already reviewed samples, so the arguement that the product hasn't arrived in my region is not valid). Even in the US, you have to wait for 2-3 months before you can pass judgement on whether the card is selling out. Based on what you said, even the 7970 was selling out.

SLI scaling at the moment is unsatisfactory, and I dont think you'd disagree. I'd like to see scaling as good as that of the 7970s. Is that hard for nvidia to achieve when its rival, whose top leaders are quitting and is cash strapped, can do it at launch? Or is Nvidia wasting manpower on turbo boost that, from what I've heard so far, makes it more difficult to OC the cards and get more performance out of them?
[quote name='Brian_S' date='04 April 2012 - 05:32 PM' timestamp='1333540925' post='1391859']

I don't know that I need to.

Could be NVIDIA made a choice to make the 680 a gaming card, and that their compute cards will be the Quadro line.



Could be the drivers aren't optimized for compute yet.



Either way, I don't use compute, professionals don't use consumer cards for compute, so IMHO if consumer level victory is all you have, ruh roh.



Apparently others feel the same- try to buy a GTX680. As soon as they come in stock they sell out instantly, and have since launch. Everywhere.



Now try to buy one of those compute leading 7970s. Buy as many as you like, any brand, anywhere.



If NVIDIA truly did optimize for gaming at the expense of compute, looks like they made the right choice as their products are selling out and their key personnel aren't running screaming for the doors.



I wasn't saying that the 680 is a bad card, I only pointed out that you took everything out of context. Your "doesnt matter" comment doesnt matter, because the point wasnt whether it matters or not, the point was appropriate use of statements.



Selling out? How many have reached the markets? Not many. I cant find a single GTX 680 listed in local shops/ Indian etailers FYI (local magazines and sites have already reviewed samples, so the arguement that the product hasn't arrived in my region is not valid). Even in the US, you have to wait for 2-3 months before you can pass judgement on whether the card is selling out. Based on what you said, even the 7970 was selling out.



SLI scaling at the moment is unsatisfactory, and I dont think you'd disagree. I'd like to see scaling as good as that of the 7970s. Is that hard for nvidia to achieve when its rival, whose top leaders are quitting and is cash strapped, can do it at launch? Or is Nvidia wasting manpower on turbo boost that, from what I've heard so far, makes it more difficult to OC the cards and get more performance out of them?

Core i7 960 @4.14Ghz 180x23 1.3v Liquid cooled

Gigabyte G1. Assassin

EVGA GTX 560 Ti "Maximum Graphics Crysis 2"

Cooler Master HAF-X

Corsair Dominator GT CMT12GX3M3A2000C9 RAM

RMA broke my 580 SLI. Now I have a 7970 and a GTX 580 gathering dust, looking for a buyer.

#14
Posted 04/05/2012 06:56 AM   
[quote name='Ultimate PC Man' date='04 April 2012 - 11:56 PM' timestamp='1333609001' post='1392180']
SLI scaling at the moment is unsatisfactory, and I dont think you'd disagree. I'd like to see scaling as good as that of the 7970s. Is that hard for nvidia to achieve when its rival, whose top leaders are quitting and is cash strapped, can do it at launch? Or is Nvidia wasting manpower on turbo boost that, from what I've heard so far, makes it more difficult to OC the cards and get more performance out of them?
[/quote]

(shrugs)

The scaling of my 680s is satisfactory to me.

While it's true the 680s trade blows in SLi with 7970s a lot more than they do with the single cards, and this is indicative of lower scaling, I'd point out:

a. The 7970s have been out 10 weeks longer, and SLi (or CF performance) always improves with driver revisions.
b. I read in a review (Guru3d?) that SLi drivers are coded to reduce microstutter whereas CF dirvers are not. Perhaps this imposes a small framerate hit but imparts superior game "feel". I know in HardOCPs last couple SLi reviews they said the SLi sets felt smoother. (so likely less microstutter)
[quote name='Ultimate PC Man' date='04 April 2012 - 11:56 PM' timestamp='1333609001' post='1392180']

SLI scaling at the moment is unsatisfactory, and I dont think you'd disagree. I'd like to see scaling as good as that of the 7970s. Is that hard for nvidia to achieve when its rival, whose top leaders are quitting and is cash strapped, can do it at launch? Or is Nvidia wasting manpower on turbo boost that, from what I've heard so far, makes it more difficult to OC the cards and get more performance out of them?





(shrugs)



The scaling of my 680s is satisfactory to me.



While it's true the 680s trade blows in SLi with 7970s a lot more than they do with the single cards, and this is indicative of lower scaling, I'd point out:



a. The 7970s have been out 10 weeks longer, and SLi (or CF performance) always improves with driver revisions.

b. I read in a review (Guru3d?) that SLi drivers are coded to reduce microstutter whereas CF dirvers are not. Perhaps this imposes a small framerate hit but imparts superior game "feel". I know in HardOCPs last couple SLi reviews they said the SLi sets felt smoother. (so likely less microstutter)

GTX680 SLI

Asus Rampage/intel 990X

3 X Acer GD235Hz



NVIDIA FOCUS GROUP

Not employed by NVIDIA, nor do my views represent NVIDIA's in any way.

#15
Posted 04/07/2012 03:35 AM   
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